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Vortex binoculars12/21/2023 ![]() The reason for this was simple and twofold. In 2002 when Dan and Margie first took their retail store to the next level by creating Vortex Optics, they narrowed their focus to a single country to manufacture their optics – Japan. It’s the epitome of the American dream – a working-class family business started in small-town USA that blew up to become a prestigious American brand.Ī post shared by Vortex Optics Early Production Years Dan and Margie Hamilton still own Vortex Optics – only now it has locations all over the world. It took close to 20-years, but in 2002, Vortex Optics grew out of the single retail store. Nestled between Milwaukee and Minneapolis, there wasn’t much booming in Middleton in 1986, but that’s precisely when Dan and Margie Hamilton opened their first retail store. Vortex Optics is a company that proudly gets its roots from Middleton, Wisconsin. From there, we’ll move on to how those production methods have evolved over the years and where they stand today. We’ll start by breaking down the origins of Vortex Optics and the early production years. While that’s entirely true with Vortex Optics – there are a few things we can break down to clear up some of the confusion. The truth is checking that stamp only takes you so far – manufacturers make and assemble modern products in a wide array of countries, making it difficult to track down a single country of origin. You might think it’s as simple as tracking down a single production facility or checking where the “Made In” stamp says. Few things are harder to track down in today’s global economy than where manufacturers make something as complex as a high-end pair of optics.
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